11/08/2008: "World of Warcraft Warth of the Lich King Midnight Launch in Dubai"

Red Entertainment Distribution FZCO, one of the Middle East’s leading distributors of interactive entertainment software, announced today that it will launch the second expansion pack to World of Warcraft, the award-winning massively multiplayer online role-playing game (MMORPG), just after midnight on Wednesday 12th November. The launch will take place at Geekay Games’ Mall of the Emirates store.

“We know that there are thousands of World of Warcraft fans out there who are waiting for the release of World of Warcraft: Wrath of the Lich King and this launch will give them the opportunity to join the worldwide community of gamers as soon as the game releases worldwide. Geekay Games’ Mall of the Emirates store will open at midnight on Wednesday 12th November 2008 to launch this expansion pack.” said Nitin Mathew, marketing manager of RED.

World of Warcraft players who want to ensure that they get their game at the midnight launch can register themselves at any Geekay Games outlet in Dubai. Queuing will start at 11pm on Wednesday 12th November 2008 in front of the store. Kishan Palija, managing director of Geekay Games said "We have a lot of customers eagerly waiting for this game; a midnight launch will help them get their hands on the game earlier than they would usually."

Since debuting in North America on November 23, 2004, World of Warcraft has become the most popular MMORPG around the world. It was the bestselling PC game of 2005 and 2006 worldwide, and finished behind only World of Warcraft: The Burning Crusade, the first expansion pack for the game, in 2007. In addition to being the bestselling PC game of 2007 in both North America and Europe, The Burning Crusade holds the record for fastest-selling PC game of all time, with nearly 2.4 million copies sold in its first 24 hours of availability and approximately 3.5 million in its first month.

World of Warcraft was recently launched in Russia and Latin America, and is currently available in eight languages. In addition to North America and Europe, the game is played in mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, Chile, Argentina, and the regions of Taiwan, Hong Kong, and Macau. For further information on World of Warcraft, The Burning Crusade, and Wrath of the Lich King, you can visit the official website at www.wow-europe.com.